Creating a website promotional strategy involves much more than designing a great web site or having the "perfect" product. Listing your web site with the Search Engines is your first step. However, you must not solely depend upon the Search Engines to bring you traffic. You must design a complete website promotional strategy and work it every day.

A good way to organize your promotions is to set up a web page that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server. Your page should contain four sections.

• Daily Promotions

• Weekly Promotions

• Monthly Promotions

• Miscellaneous Promotions

Each of these four sections should contain the appropriate information for each of your promotional resources, such as web site name, user ID, password (if applicable) and hyperlinked web addresses for each web site you plan to use for your promotions. This will enable you to open your web page each day and visit each daily promotional link you have listed.

Daily Promotions

Your daily website promotional strategy should include visiting and participating in some popular discussion boards. Although you may not advertise on discussion boards, you can include your signature file with your post.

For a complete listing of some of the top discussion boards, visit my website.

Weekly Promotions

Your weekly promotions should consist of placing a paid ezine advertisement and/or arranging ad swaps with fellow publishers. Visit the Directory of Ezines for all the information you'll need to find targeted ezines.

To organize your ad placements and swaps, place the publication names, publisher names, ad dates and hyperlinked web addresses within your weekly promotions list.

Monthly Promotions

Your monthly website promotional strategy should include writing an article in the area of your expertise, Search Engine promotions and advertising.

Writing Articles:

Writing articles that may be freely published with your bylines is one of the best promotional methods online. Your article may be published in hundreds of ezines, on web sites or even in magazines. To learn more about writing articles for publication, read the article entitled, "Write For Publicity."

To organize your monthly promotions, place the names and hyperlinked web addresses for each of your promotional resources within your monthly promotions section.

Search Engines:

Pay-per-click programs will enable you to advertise to your target audience and only pay for results -- you pay a set amount for each visitor that is sent to your web site. The most popular pay-per-click program is the pay-per-click Search Engines. You can learn more about pay-per-click Search Engines here: http://www.payperclicksearchengines.com

Advertising:

Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate. For further information, visit Google AdWords: http://adwords.google.com

Miscellaneous Promotions

Your miscellaneous promotions will include; running a press release, buying promotional products and advertising in newspapers, magazines, etc.

Press Release:

CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html

Gebbie Press provides over 10,000 links to print and electronic media on the Internet.
http://www.gebbieinc.com

Automated Press Releases will enable you to send your press release to over 10,000 publication contacts. You write your press release or they'll write it for you.
http://www.automatedpr.com

About The Author

Shelley Lowery is the author of the acclaimed web design course, "Web Design Mastery" www.webdesignmastery.com and "eBook Starter - Give Your eBooks the look and feel of a REAL book" www.ebookstarter.com

Resources:
Ultimate Wealth Package - highly acclaimed online money making system
Type At Home - start earning money at home without risking any of your own cash
CBmall Storefront - high performance marketing system to make money without a website
Quit Your Day Job - everything you need to generate massive profits as an affiliate

Visit Start-To-Work-At-Home.com for more Online Business Ideas.

Creating Your Website Promotional Strategy